Why isn't my survey getting more responses?

Response rates to surveys can be quite low - often in single digit percentages. Here are some tips to improve the response rate to your survey:

  1. Keep your survey short with no more than 2-3 questions. The more questions you add, the fewer responses you'll receive.
  2. Maximize the number of visitors that see your survey by setting a low delay (have the survey appear no longer than 10 seconds after page load) and ensuring it appears on as many pages as possible.
  3. When styling your survey, choose colors that are highly visible and have good contrast. A light background with light text will be difficult to read and easy to ignore.
  4. Make your questions interesting and attention-grabbing. A dull question might not elicit many responses, but one that's humorous or surprising will have a better chance.
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